Callisto

Callisto is the ultimate, secure, one-click global trading platform for tech products. Designed for wholesale buyers and sellers, offering easy reliable access to accurately graded devices, including used, refurbished, returned off lease and warranty-returned products.

location

industry

Global

Tech

project type

disciplines

Website

Wireframing

UI design

Design system

QA

Outline

BeyondFS were migrating their website to Hubspot so it was the perfect opportunity to refresh the look and feel as part of the project.

Wireframing

I collaborated closely with a strategist to develop a set of low-fidelity wireframes that mapped out key action-driven user journeys and established clearer page content hierarchies.

It was important to highlight Jeff’s three main areas of work — his books, speaking engagements, and the partnerships he’s built. We also restructured the resources section, transforming it into a central hub for easier access and discovery.

Taking the improved page structures created during wirefaming I crafted a cleaner, brighter, and more approachable visual style with the goal of moving away from the corporate look and create something that feels more personal, warm, and engaging.

One of the first changes you’ll notice is the logo placement. By centralising the logo in the navigation, the design immediately shifts away from a rigid business feel and places the focus back on you.

Structurally, the design feels more ordered and considered. Straighter lines, clearly defined tiles, and a move away from full-width imagery create a smoother flow, removing the hard stops that large imagery can sometimes introduce. Subtle background gradients further connect content blocks, helping the narrative flow seamlessly from section to section.

Design

Finally, I’ve expanded the colour palette with two new tones. A darker blue replaces flat black, adding depth without the heaviness or formality. Alongside this, a light oatmeal colour takes the place of grey, introducing warmth and a friendlier, more approachable feel. Together, these colours complement the existing blues and give the brand a more welcoming personality.